I've never tried Avon lipstick before but I received it as a gift. I actually really love this lipstick! The color is highly pigmented and so colorful! It's red color with a hint of orange. I wore it all day and I didn't reapply. The longer you wear it, the more likely it will become more orange due to fading. Check out my videos with it on so you can see if you like it for yourself!